Is your brand voice a snoozefest? Here’s how to add some masala!
Are you putting your audience to sleep with your copy? Upgrade your brand voice with some masala that leaves your audience craving more!
“Burning the midnight oil” in 2025: are you still romanticising hustle?
Are you celebrating the hustle culture in your brand messaging? Maybe it’s time for a rewrite.
Myth-busting marketing: what brands get wrong about the ‘hero’s journey’
Should you be the hero or villain in your business? The answer may surprise you!
Stop playing it safe: why your copy needs a little attitude
Stop playing it safe and take some risks to add boldness to your copy!
Commonly misused words that can make you sound unprofessional
A copywriter’s take on some commonly misused words that can make you sound unprofessional