Myth-busting marketing: what brands get wrong about the ‘hero’s journey’

The hero’s journey is everywhere—from Disney movies to startup pitch decks. But in trying to copy the framework, many brands turn their storytelling into a cliché-filled snoozefest.

Let’s unravel the real myth behind this myth.

What is the hero’s journey, really?

It’s a storytelling arc where a hero leaves their ordinary world, faces challenges, learns, grows, and returns transformed. Great for films. Not always great for B2B software.

The biggest mistake brands make

They cast themselves as the hero.

Newsflash: your customer is the hero. You’re the guide. Think Yoda, not Luke.

When you talk only about your achievements, your process, your team—you forget the most important part: the person reading your copy.

How to fix it

• Start with their struggle. What’s frustrating them?

• Offer guidance. What do you know that could help?

• Show transformation. What’s life like after working with you?

Real-life example

Bad: We’ve won 7 awards for innovative UI/UX design.

Better: Tired of clunky interfaces? We help brands turn confusing clicks into seamless journeys.

Let your customer be the main character

Stories stick. But only if people can see themselves in them. Ditch the ego-driven narrative and become the mentor your audience didn’t know they needed.

Need help turning your brand story into something unforgettable? Let’s work together! ✨