Is your brand voice a snoozefest? Here’s how to add some masala!

Some brand voices are as bland as boiled cauliflower. Safe, polite, and instantly forgettable. But in a crowded marketplace, your voice needs to pop—like fresh coriander on a spicy chaat.

Here’s how to sprinkle some masala into your brand tone.

What makes a boring voice

• Jargon overload

• Overly formal tone

• Generic phrases (“We’re passionate about…”)

Find your flavour

Your brand tone doesn’t have to be loud or quirky. It just has to feel real.

Try this:

• Pick a few feelings you want your voice to evoke

• Write like you talk (but clean it up a little)

• Don’t be afraid of a little spice—sarcasm, humour, bold opinions

From bland to bold

Before: We help businesses grow through strategic solutions.

After: Growth without the fluff. Strategy that actually does something.

Add cultural seasoning (if it fits)

Do you reference your roots? Your identity? Your community?

Using familiar metaphors, sayings, or analogies can make your brand voice feel instantly warm and human.

Your audience is craving flavour

Nobody remembers vanilla copy. Make your words something people want to come back for.

Ready to spice things up?
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