Crafting stories that connect & inspire
Growing up as a bookworm, I was always fascinated by the power of words. From devouring novels to writing stories of my own, storytelling became an inseparable part of who I am.
Today, I channel that passion into helping brands, researchers, and creatives craft meaningful narratives that resonate with their audiences.
I’m a communications strategist, content creator, and academic writing expert with over a decade of experience in corporate, publishing, and academic sectors. My work focuses on distilling complex ideas into engaging, accessible content, whether for a brand, a research institution, or a creative entrepreneur.
Beyond my professional work, The Ink Catalog is my creative space—a platform where I explore mindfulness, storytelling, and community engagement. Whether it’s through journaling workshops, community collaborations, or personal reflections, I believe in using words to create impact.
My adventures
Words have taken me on some incredible journeys—here are some of the ways I engage with my community:
1.
International Creative Women
Based in Eindhoven, this community has helped me immensely since I discovered them in February 2020.
An amazing group of talented women, they are a huge support system, and have given me the confidence and resources to become an entrepreneur in my own right. Their membership is absolutely free, and you’ll end up being a part of something unforgettable!
Read on to discover some fun things we’ve done together!
2.
HOWDO magazine
Curating and creating content for the HOWDO magazine has been such a humbling experience! I got to utilise all my English skills, and that made me so happy! I edited articles, and read so many varying perspectives from wonderful ladies (and occasionally gentlemen). I also contributed some articles for their magazine, and it has been great fun!
Read on to find out more about this collaboration!
3.
Freelancing
I absolutely love to read, edit, write (just a total nerd!)
So I am always on the lookout for the next fun project.
Be it content writing, editing, or even proofreading…
it is all in a day’s work for me!
Read on to find out more about my freelancing projects!
Helping you communicate with clarity & impact
Whether you’re a business, researcher, or creative professional, your words matter. I help brands, institutions, and individuals refine their messaging, craft compelling content, and engage their audiences with strategic storytelling.
Content strategy & brand storytelling
I create content that aligns with your brand’s identity and goals, ensuring consistent and impactful messaging across platforms.SEO & digital content
From website copy to blogs and landing pages, I develop SEO-friendly content that ranks well and connects with your audience.Academic & research communication
I specialize in transforming complex or technical research into accessible content, ensuring that your insights reach the right audience in an engaging way.Corporate & internal communications
I craft newsletters, PR materials, and internal messaging that strengthen brand identity and communication flow.Social media & thought leadership
I help businesses and professionals establish authority through LinkedIn content, blog articles, and editorial storytelling.
Projects & clients
Here are some projects and collaborations I’ve been a part of:
Technical University Eindhoven (TU/e)
Being a skills trainer at the TU/e has been a fulfilling experience, and it is so humbling to be a part of such a prestigious university! It has been amazing tutoring and assisting students in academic writing!
Hauzer Techno
Coating
Freelancing for Hauzer has been a fun
foray in technical writing! Read my
employee profiles for a behind-the-scenes
insight into the hearts behind the company!
Local Life Eindhoven
I worked with Local Life Eindhoven to capture some new eateries and stores that had opened up in Eindhoven, and market their offerings.
Read my reviews of Fifth and Tea Stories!
English Proficiency Programme, IIT Kanpur
Being a part of this programme was a lot of fun, and I met some amazing people here! It provided me with experience grading academic papers, getting comfortable with the online mode of teaching and learning, and also lots of administerial tasks!
Local Life Eindhoven
Technical University Eindhoven
HOWDO magazine
Dorling Kindersley India
International Creative
Women
Hauzer Techno Coating
Indian Institute of Technology, Kanpur (India)
